Honouring Craftsmanship in Vietnam

A Spectacular Shoe Shine Event with Saphir Médaille d’Or

A Vibrant Celebration of Vietnam’s Passion for Leather Care
Saphir Médaille d’Or is proud to be at the heart of Vietnam’s first national shoe shining competition—an extraordinary event that united over 200 passionate participants from across the country. More than just a contest, the occasion paid tribute to the nation’s deep appreciation for craftsmanship, meticulous technique, and the enduring art of leather care.

An International Collaboration in the Service of Excellence
Organised in partnership with Cleanco Technology Joint Stock Company and Dunkelman (Singapore) Pty Ltd, the event was far more than a competition. It served as a platform for elevating the craft, exchanging knowledge, and showcasing the finesse and dedication that define high-end shoe care. Through this initiative, Saphir Médaille d’Or continues to champion a vision of leather care where tradition and innovation work hand in hand. 

Distinguished Guests and Highlights of the Day 
Representing ALMA FRC, the parent company of Saphir Médaille d’Or, President Marc Moura was in attendance, reaffirming the brand’s commitment to supporting artisanal excellence worldwide. Also present was Raymond (Rays) Tan, CEO of Dunkelman (Singapore) Pte Ltd, whose steadfast support and engagement were key to the event’s success. A highlight of the day was the presence of Ash Samsudin, 2022 World Champion in Shoe Shining and proud Saphir ambassador. His live demonstration captivated the audience, offering a remarkable display of the craftsmanship that is possible when Saphir’s world-renowned products meet expert hands. 

Celebrating Emerging Talent
We extend our warmest congratulations to Nguyen Trong Truong Thinh, the competition’s winner, whose refined technique, attention to detail, and skilled use of Saphir products impressed both the judges and the public. His victory embodies the spirit of excellence that Saphir has upheld for generations: precision, passion, and an unwavering respect for fine materials. 

Expanding Our Mission Across Asia
This successful event in Vietnam follows the growing momentum of Saphir’s presence across Asia, notably after the impactful “Saphir Shine Legacy” initiative in Indonesia. The enthusiasm witnessed in Vietnam further energises our ambition to bring the art of leather care to new audiences and communities around the world. 

Leather Care as an Art Form
At Saphir, we believe that leather care is far more than simple maintenance — it is a refined discipline, a celebration of quality, and a gesture of respect. It bridges heritage and contemporary creativity, honouring both the craftsman and the object. We are deeply grateful to all who contributed to the success of this event and look forward to continuing this shared journey — driven by excellence, tradition, and a genuine love for the craft.