Maison Malfroid Unveils Its New Parisian Address
A Light Returning After the Storm
On June 26, 2025, the sun made a triumphant return after a stormy night, bathing Parisian façades in a soft, warm glow. In this narrow, peaceful street, where cars are scarce and footsteps slow, a discreet yet palpable excitement was taking hold: Maison Malfroid was inaugurating its new boutique at 3 rue Paul-Louis Courier, welcoming Maison Saphir Médaille d’Or as a partner for the occasion.
Two Houses, One Standard of Excellence
Two names, two worlds united by the same obvious link: fine shoes and their care. The shopfront, midnight blue with the name Malfroid in golden capital letters, recalled the old 19th-century stores where dandies once paced the sidewalks in search of the perfect pair.
A Gathering of Enthusiasts
That evening, connoisseurs of beautiful footwear gathered at Malfroid. Among the guests were Borasification, Les Distingués, Themanchego, Serge Massignan from the blog Comme un camion, and Blanche Bessière, all brought together by a shared commitment to style and craftsmanship.
The Living Workshop of Leather
Inside, a refined yet understated decor, infused with the enveloping scent of leather, welcomed guests. Against immaculate walls, elegant wooden shelves displayed Oxfords, Derbies, and other timeless classics of men’s shoes, their clean lines and perfectly mastered shapes drawing every gaze. Each glance was caught by some detail, a curve, a stitch, a beautifully burnished leather.
At the back of the boutique, a small crowd gathered. It was not a simple salesperson standing behind the counter, but a master patina artist: Toan Junié. Saphir dyes and brushes in hand, he revealed the soul of the leather with the precision of a painter. His movements were sure and measured. Around him, curious and expert eyes alike watched in silence, wine glass in hand, witnessing this transformation where successive layers of dye and overlapping shades gave the leather a near-pictorial depth.
A Return to Common Sense
In the warmth of early summer, conversations flowed, between a patina demonstration and a sip of chilled white wine, in a convivial atmosphere. Glances drifted from faces to shoes. In this quiet street of the 7th arrondissement, something had just begun. Not merely a passing trend, but a return to common sense: a boutique offering shoes that do not chase fleeting fashions, but embody a thoughtful choice and a taste for what endures.