When the art of medal-making meets leather excellence

Saphir Médaille d’Or and the Museum of the Legion of Honour: a partnership dedicated to heritage and transmission

A family passion turned cultural commitment

As the second-generation heir to the family venture, Alexandre MOURA founded and successfully developed the company AVEL. His entrepreneurial journey, marked by a constant pursuit of quality, a deep attachment to craftsmanship and the international influence of Saphir Médaille d’Or, earned him the title of Chevalier of the Legion of Honour in 1996. This national distinction honoured not only the economic success of the company, but also its role in promoting a longstanding French craft tradition.

A unique collection, witness to the history of France

Writing desk, made by Biennais, offered by Catherine of Württemberg to her husband Jérôme Bonaparte, brother of Napoleon, King of Westphalia.

The collection is not limited to the Napoleonic era: it spans from General Charles de Gaulle to earlier periods of French history, illustrated for example by “La Calaisienne”, a medal depicting Joan of Arc and Charles VII.

The Cross of Liberation : General de Gaulle’s Silver-Gilt Order of Liberation.

 

Calaisienne

Today, the collection includes 1,200 pieces, all selected for their historical significance, rarity and craftsmanship. These insignia and objects tell not only the story of their illustrious recipients, but also the history of France itself. Convinced that this is a national heritage to be preserved, Marc Moura works to prevent its dispersion across the world and ensures that it remains freely accessible to the widest possible audience.

The Museum of the Legion of Honour: culture for all

Located opposite the Musée d’Orsay in Paris, the Museum of the Legion of Honour and the Orders of Chivalry embodies this mission of transmission. Free and open to all, it allows visitors to discover unique pieces that reflect the values, accomplishments and stories of the men and women who have shaped the Nation. Through these decorations, the museum brings entire chapters of French history back to life and pays tribute to those who distinguished themselves through merit.

A nod between two Gold Medals

The connection between Saphir and the Museum of the Legion of Honour becomes even more meaningful when remembering that Saphir also received a prestigious gold medal at the Paris Universal Exhibition in 1925. Since then, quality, tradition and innovation have been the guiding principles of Saphir Médaille d’Or.

Today, through this cultural patronage, the brand continues its mission of excellence by supporting the enhancement of decorations that are themselves synonymous with prestige and recognition.