Les Echos – Avel makes Saphir shoe polish shine in export markets
Avel is set to celebrate a double anniversary just months apart: twenty years since its inception and ten years since its relocation to the country...
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France 3 Régions – A company in southern Charente keeps an old shoe wax manufacturing tradition alive.
Avel has been manufacturing high-end shoe polishes for over 40 years. Based in southern Charente, the company is a leader in its field and employs ...
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Sud Ouest Newspaper – Charente: Hydroalcoholic gel on an industrial scale
Avel, a shoe polish manufacturer based in Magnac-Lavalette, is partnering with the company Cognac Embouteillage. The goal: to produce 10,000 liters...
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France 3 Regions – Shoe polish, a successful luxury product: this company showcases French craftsmanship.
In the heart of the Charente countryside, the world leader in shoe polish is quietly expanding. Avel - along with its holding company, Alma - is a ...
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Saphir – Visit of the Company That Produces the World’s Finest Shoe Polish
Saphir, the Heritage of French Leather The history of shoe polish is inseparable from the history of leather. As early as the Middle Ages, tanning ...
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